Last week, I attended Cisco Canada's Collaboration Update here in Toronto. I'm one of the few analysts who gets to go their collaboration events both in Canada and the U.S. - I'll be at their big collab event next month in L.A. - so I get first-hand updates in both markets.
The Canadian update was pretty upbeat, and Cisco is holding its own here just fine. Collaboration is very much about UC, and the event had a strong focus on the contact center, which is probably Cisco's highest growth priority these days. Selling UC is a challenge for all vendors, and the main takeaway for me is how Cisco has made their contact center offerings both more market-friendly and more channel-friendly.
Also, by focusing on collaboration as the value driver, their offerings are broadening the traditional scope of what a contact center can do, and that's where things get interesting for me. To find out why, I need to steer you now to the UCStrategies portal, where my September contribution is now running. There's a lot to explore in this new world and we'd welcome your take on where you see this space going.
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